CHALLENGE
BizRecycling had three existing TV spots developed for broadcast and cable that highlighted three of the core business segments with which they worked; offices, clinics, and restaurants. With an increased focus on reducing waste at multi-unit residential properties, they needed a fourth commercial to be added within the existing suite.
INSIGHTS
The existing commercials were a large investment for the government program, so a new one needed to fit seamlessly into that suite. The light-hearted, irreverent script helped communicate the relational nature of their work and reduce apprehension among business owners.
SOLUTION
Using the existing three videos as a creative sample, the previous video team and primary talent were booked, I wrote a script and developed a storyboard, and operated as an on-set producer. Shot at a newly participating multi-unity property, the commercial ended up fitting in with the existing quite well and helped to increase participation among residential properties in the two counties.
Creative Direction: Adam Wilbur
Video Direction: Ryan Tate
Copywriter: Adam Wilbur
Video Production: Rally Studios
