CHALLENGE
A Wisconsin-based manufacturer of snowshoes and other winter outdoor sports equipment needed to update its brand and visual identity to compete in a saturated market.
INSIGHTS
In contrast to key competitors, Redfeather manufactures its snowshoes in Wisconsin. In a year marked by supply chain and international shipping delays, an American-made product had a competitive advantage and its brand should capitalize on that by communicating the craftsmanship and heritage of the products.
SOLUTION
With slight adjustments to the decades-old logo and an extensive expansion of brand colors, identity assets, iconography, typography, and motifs, Redfeather began reintroducing itself to retailers as they took advantage of being one of the only manufacturers able to deliver during the first seasons post-pandemic. Branded collateral was developed for retailers to utilize to promote sales in stores across the country.
Art Direction: Adam Wilbur
Graphic Designers: Adam Wilbur, Erin Pascal
Copywriter: Adam Wilbur
Product Photography: Ryan Tate
