CHALLENGE
The way consumers are interacting with healthcare providers is changing. Gundersen needed to better understand its rapidly changing patients and build relationships and instill trust.
SOLUTION
Developed creative and launched a large-scale campaign to increase the utilization of virtual care based on the results of the segmentation research and persona development. Shortly after the launch of the campaign, the COVID-19 pandemic hit. The new campaign helped Gundersen quickly react to the needs of each segment and develop new messaging based on each group’s unique needs, concerns, and preferences. The utilization of virtual visits continues to increase exponentially.
Creative Direction: Adam Wilbur, Ryan Tate
Copywriter: Adam Wilbur
Graphic Design: Adam Wilbur, Erin Pascal
Illustration: Erin Pascal
Video + Motion Graphics: Ryan Tate
