CHALLENGE
Ramsey Recycles aims to inform the community about household recycling programs, educate the community about reasons to recycle, and promote the development of recycling habits. They needed a brand to reflect a non-centralized, grassroots coalition of community members passionate about recycling.
INSIGHTS
Ramsey County is home to the most diverse populace in the state. Communications must reach target audiences in relevant, meaningful ways while existing within the ecosystem of the overarching county brand.
SOLUTION
Led the creative team to create a refreshed visual identity that reflects the casual, optimistic, and friendly personality of the program. Educational assets were developed utilizing simplified design and iconography to communicate complex systems across language and cultural barriers. Awareness assets were developed to tell the story of residential recycling while positioning it as something that is part of everyone’s lives.
Creative Direction: Adam Wilbur, Ryan Tate
Graphic Designer: Erin Pascal
Copywriter: Adam Wilbur
Motion Design: Ryan Tate
Photography: Lucas Botz
